With the advertisement and subscriber management as well as the special solution for book publishers, Printplus offers a comprehensive industry solution for publishers.
Printplus VERLAG is the business management tool for publishers of daily newspapers and magazines as well as for book and card publishers.
With Printplus VERLAG, you achieve maximum security in the processing of subscriptions and advertisements.
Recurring processes can be automated, which saves time.
The integrated CRM system stores important information on customers and prospects.
You can increase sales with additional services for your subscribers.
Organise and manage advertisements, automatically assign image templates and issue the "good to print" simply and centrally.
When all the bills are received in January, many a head of a household moans, and considers cancelling their subscription to a publication. Printplus VERLAG has a useful function to ensure that subscriptions to your newspapers and magazines do not end up on the cancellation list so easily.
With the help of the "Turnover statistics", you can quickly determine whether subscriptions to a publication are particularly declining in a specific month. You can use it to see whether the dreaded January slump is having an impact.
You can counteract the effect and simply move forward the invoicing and grant longer payment terms. For example, the bill then comes in November. Another way is to send January and February as a free subscription, so that the invoice is not sent until March. The subscription to a monthly publication, for example, then simply includes 14 issues once instead of twelve.
The total run of a publication with subscriptions, in addition to the semi-annual, annual or bi-annual paid subscriptions, usually includes free and trial subscriptions. The management needs the opening and closing stock of the respective titles in a certain period of time to assess the run development. You can prepare the key figures at the touch of a button.
The "Turnover statistics" tell you, among other things, how many trial subscriptions have been taken out. How does the number of free subscriptions change in relation to paid subscriptions? This statement can also be used to estimate how successful a free shipment was.
Ultimately, you have a tool to hand that provides information about the necessary number of copies. This makes it easy to decide whether you need to reduce or increase the number of copies.
There are two date fields in the Printplus VERLAG advertisement administration, which facilitate the delivery of the data and the administration of the deadline. You can freely determine the acceptance deadline per publication date via the master data.
When entering the advertisements, the software suggests the "next possible" date. When the cut-off time is reached, a warning message appears.
An additional benefit is that you can use the date field to monitor the dates required. The date field can be printed on documents such as order confirmations, offers or similar, and of course you can set up a quick info for monitoring. In this way, you achieve a high degree of security, as all orders for which the print documents for the next publication are still missing can be displayed via the quick info.
Decision-makers need key figures to analyse the company. These key figures should be prepared as quickly and easily as possible. The time period for the evaluation of the collected data must be freely definable. Selecting freely is important, so that a targeted evaluation is possible. This applies to advertisements that have already been invoiced as well as to advertisements that have been ordered but not yet paid for.
This provides a glimpse into the future of the company. Printplus VERLAG offers you a simple and powerful tool with "statistics evaluation". There is a choice of standard reports ordered by topic. Among other things, you can easily present the sales figures per customer, agency or representative.
You can send a customer who receives an invoice every six months an alternative invoice without obligation, with a longer term. In this way, the customer benefits from a cheaper rate and you will issue a invoice at greater intervals in the future.
You determine the coupling of standard rates to alternative offers. If the customer pays the alternative invoice, you can have the subscription adapted accordingly. You can just as easily send an alternative invoice as a one-off action and then switch back to the standard.
With Printplus VERLAG you can send a second, alternative invoice to the usual original invoice. The advantage for you is that, depending on what the customer pays and how you have configured the master data, the subscription is converted without a click in terms of rate and term, and the open item created is adjusted to the payment.
You can offer an online-only subscription or attach it as a combination to a print subscription. On the invoice, this is automatically divided and shown according to your combination.
You can easily control the rights, what the subscriber is allowed to read and/or comment on, in the subscriber management of Printplus VERLAG. You can even reset a reader's access data and assign a new password if necessary. You don't need additional software. We make the function available to you in your familiar environment. This considerably reduces the administrative effort.
Printplus VERLAG offers convenient functions for a secure data import. With the Transfer Cockpit, you can have imports carried out automatically according to a defined schedule. This is especially worthwhile if you need to import the same data regularly. You can use the Transfer cockpit as an overview and monitoring window.
You can store the configured parameters in the so-called transfer definitions. You can store a separate definition for each data import. This is then executed manually or automatically as required. Starting with the file to be imported up to the assignment of selection lists, all details of an import can be collected here.
The import format is part of the transfer definition. With the import format you can define the technical framework conditions of the import. How is the file structured? Which fields should be imported from the source file? How should selection lists be implemented? The advantage is that the file to be imported does not have to be "rebuilt". In the import format, you can easily assign the desired fields via a selection list.
A great advantage is the Printplus VERLAG road auto-correction. If your customer keeps delivering the wrong data and you have to correct the road again each time, this can be done just once with the software. The system remembers the wrong road and corrects it automatically so that the issue arrives reliably.
In the best case, subscribers will remain loyal to you for life. But change is the norm. A change of address can have far-reaching consequences and affect costs.
Printplus VERLAG makes it easy to organise the interruption or rerouting of a subscription. The program offers extensive support for modifications. This is always important when the adaptations requested by the subscriber affect the invoice. Bestowed with this expertise, many publishers offer the administration of third-party publications, such as "association subscriptions". With Printplus VERLAG you have a tool that enables you to show the expenditures caused by the modifications per publication. You can use this representation of the effort to invoice the costs.
If you use Printplus VERLAG for your online publication, you will have an additional benefit. The subscribers themselves can make online changes around the clock. Of course, interested parties can also open new subscriptions or trial subscriptions, depending on what you want to offer as an operator.
In the subscriber administration, the data entered or changed online is displayed in the quick info. If it is a modification, the existing subscription opens at the touch of a button and the modification is offered for copying.
The synchronised data from the internet is not simply written into the database. You retain data sovereignty and decide with a simple click whether the data should be taken over or discarded. Of course, you can complete the data before importing.
Set up the quick info interface in the subscriber management. Here you can get a quick overview of upcoming tasks, deadlines or simply information. You can include recurring data selections in the quick info and these are then always up-to-date and available without effort.
The possibilities are extensive and range from "Expiring trial subscriptions in the current month" to "Subscriptions with open invoices" to "Open activities (for follow-up)" or, of course, the entire import monitoring from the online newspaper.
Ultimately, the quick info is your personal insurance that you will not overlook any step in the various processes.
If the advertiser is not satisfied with the placement or the colour, the advertisement does not appear at the booked time, then a complaint usually follows. Mistakes happen, the question is: are the causes transparent and what are the costs?
You can record freely definable reasons or error types in Printplus VERLAG. This is done together with the assignment of costs to a cost bearer and the follow-up action offered. For example, the advertisement appears a second time free of charge for the customer or there is a discount on the advertisement invoice.
All this information can be evaluated so that you can identify the causes. This way you can order appropriate measures to counteract complaints. With "Complaints by Publication", we provide a tool to stabilise the process after the sale of advertisements. The advantage is the long-term improvement in quality.
Sort your dispatch to match the postman's route. Each mailbox has a sequence number which is automatically assigned to the address in the Printplus subscription. You can save additional shipping costs by sequence sorting.
Publishers of newspapers and magazines who use the sorting file directly or implement the sequence key can obtain the file from Swiss Post free of charge on request. With subscriber administration in Printplus VERLAG, you have the basic requirements!
With the software, an increase in rates is very easy to implement. You can use the price change function to show an extended menu bar. In the rate overview you will find the columns "New price NA" and "New price GA".
Now you can roughly determine the price increase globally. Decide between percentage and amount and whether rounding of the new rates is desired. The software calculates the new rates and enters them as a suggestion in the two columns "New price NA" and "New price GA". You can now manually adapt each individual price, if desired.
In order for the program to take into account the rates on a cut-off date, you can enter a date for the rate change. The program automatically copies all selected rates with the new prices so that they are available in the program.
A product should be profitable. Ultimately, a publication is financed not only by subscribers, but also to a large extent by advertisements. To make decisions, you need information on how often and in which sections of a publication advertisements have been booked or are still to appear.
With the evaluation of invoiced advertisements, you keep an eye on business activity and can provide information on whether costs are covered.
Equally interesting are the numbers of booked and non-invoiced advertisements. Is the sales team on budget? The important key figures can be clearly displayed with the "Sales per month" report. In this way, you can react to initiate any sales efforts that may still be necessary.
Are you involved in decisions about the program and content of a publication? You are responsible for ensuring that content and advertisements are balanced across all issues?
Each publication has its hot topics. It is usually easier to sell advertisements in a popular editorial environment. In order to be able to give you information about which issue was the best, a clear evaluation can help.
The "Sales per publication" evaluation provides an excellent basis for weighting content. If a decision has to be made on the basis of sales, Printplus VERLAG provides you with a sound argument.
For the successful sale of advertisements it is important to know whether the desired placement of the advertisement in the publication is still possible. Is the first back cover still available? Have all the advertisements around the lead been sold? Which advertising spaces still must be or should be specifically advertised?
The allocation plan will give you quick answers to these questions. With the Printplus "Advertisements Allocation Plan" we provide a tool with which you can quickly find answers. You can answer your customers' questions competently and can thus be more successful in selling advertisements.
You can send the invoice to a different address for checking purposes without issuing the invoice to this different address. This possibility exists with the additional address selection.
Printplus VERLAG outputs the address as an additional address on the invoice form using "Send invoice to" (with address and contact person). The address can be dynamically exchanged with the invoice address via a function. The original invoice address is "pushed aside", so to speak, and remains as "Invoice made out to". The payment slip also remains issued to the actual invoice address. Your advantage is the certainty that, as desired by the advertising customers, the invoice goes to a monitoring body.
The software offers you an end-to-end solution so that you can easily manage and prepare a large print run. Store as many large print runs as you like, which are to be distributed in different areas.
Create a separate dispatch profile for each large print run. You can freely define the postcodes in which you want to distribute. Now all you have to do is create a large print run subscription in the affected areas with the copies to be distributed.
The advantage is that you simply select the appropriate profile when preparing a dispatch, and Printplus VERLAG automatically takes the correct subscriptions into account.
Do you need support? It usually takes us no longer than 10 minutes to make the necessary settings. We will be happy to check your requirements and clarify the specific effort required for your dispatch.
Using the marketing campaign, you can send an issue of your publication to a desired target group. You can define the subscription via the assistant and have it prepared so that it can be dispatched.
You also automatically create follow-up activities via the marketing campaign, which you can then process via the Printplus subscriber management. You can use the same function to contact a target group with a letter or mailing.
You can carry out the marketing campaign centrally for all selected addresses. Sales staff automatically receive a follow-up for addresses that have received a free subscription. The advantage of this is that the sales department can follow up in a targeted manner.
You can assign a subject number for each issue. The subjects are stored in a folder and automatically assigned and displayed via the number.
Via the publication overview and the selection list "Good to Print", the software selects for which orders a subject has been stored with "Good to Print". Printplus VERLAG then uses the report mechanism to prepare the document, which can be printed or exported as a PDF. If a subject runs over several issues, it is very helpful that the software generates only one form per subject number, so that you only have to have this confirmed once by the advertiser.
Use the "Good to Print" selection list to manage returns and pending orders to follow up on missing confirmations as needed. For easy control, we provide an overview of a complete issue. The advantage is that you can continuously determine the "Good to Print" status.
If you work with the Printplus Online Zeitung, the stored subjects can also be imported and displayed directly in the online newspaper. Thanks to the integrated administration, this is possible with one click!
With the advertisement and subscriber management as well as the special solution for book publishers, Printplus offers a comprehensive industry solution for publishers.
Printplus VERLAG is the business management tool for publishers of daily newspapers and magazines as well as for book and card publishers.
With Printplus VERLAG, you achieve maximum security in the processing of subscriptions and advertisements.
Recurring processes can be automated, which saves time.
The integrated CRM system stores important information on customers and prospects.
You can increase sales with additional services for your subscribers.
Organise and manage advertisements, automatically assign image templates and issue the "good to print" simply and centrally.